About Us

Leland Fly Fishing Outfitters is a designer, procurer and online seller of fly fishing equipment and apparel that was founded in San Francisco in 1985.

Leland Fly Fishing Vision Statement:

At Leland Fly Fishing, we envision a world where every angler, from novice to expert, embarks on unforgettable adventures equipped with the highest quality gear and the confidence of unparalleled customer support. We are redefining the fly fishing experience by embracing a Direct To Consumer model, allowing us to offer exceptional savings while maintaining the superior performance and craftsmanship you’ve come to expect from us.

Our commitment is to empower your passion for fly fishing with innovative, top-tier products and a personalized, customer-centric approach. Join us as we lead the industry with a bold new direction, ensuring that every cast, catch, and connection with nature is extraordinary. Together, let's create memories on the water that will last a lifetime, fueled by the spirit of adventure and the pursuit of excellence.

In conjuction with our vision statement we now over 35 years of servicing the fly fishing community we are proud to be offering you some of the best brands in the industry.  Our goal is to continue offering solutions to make your fly fishing easier and more enjoyable.  Lets face it, the world is complex enough and your fly fishing doesn’t need to be. Along with brands like Moonlit, NIRVANA On The Fly, Red Truck Fly Fishing Company, Hatch Outdoors, Abel Fly Reels, Ross Fly Reels, LOOP, Olympic Peninsula Skagit Tactics (OPST), Nature Boy Designs, LOON Outdoors, Airflo and Semperfli, we are continually trying to give you specialty product that is unique and will last a lifetime.  We realize many of you do not have a local fly shop to visit so feel free to give us a call or email us and we will do our best to make Leland your choice for fly fishing gear.