Red Truck's approach to fly fishing and gear is a bit different than the big brands. Red Truck doesn't pitch high-line speed, ultra-tight loops and distance casts, nor space-age materials or alien-born technologies to entice your purchase. Instead, Red Truck speaks to reliable function and classic cosmetics. Take their fly reels. The Diesel series is simple, elegant and works as intended. The click and pawl drag system certainly keeps your line in check and slows your fish, but more importantly to us (and maybe to you) announces to the world that you have a fish on...it sings! Of course, Red Truck took care of the right materials and finishes, as all reels are fully machined and anodized, but Red Truck believes every fly reel should come that way.